Outrage Machine was a collaboration between Viacom, MIT Media Lab, and NYU Interactive Telecommunications to create interactive content responding to social issues by displaying it on the Viacom screens in Times Square. The piece was a satirical installation asking "What makes America great?" Only the most saccharine answers were allowed on the screen, all others were barred with a “RESPONSE NOT ACCEPTABLE” stamp. Behind these censored comments you can see hints of more potent issues.
Viewers were encouraged to text in and share their voice. However, regardless of the content they all receive one text back, “RESPONSE NOT ACCEPTABLE.”
Tools: After Effects, Google messaging
Collaborators: Tanya Campbell and Ian Gibson