Operation Rabbit Hole

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Taking physical action breeds investment. Movie director Darren Aronofsky was debuting mother! in his hometown and wanted to invite his biggest fans to the premiere. We made a rabbit hole to test and reward the investment of 1000 fans. Beginning with clues on social media and taking fans to 10 locations around the city people engaged with mysterious agents, environmental clues, and roving, multisensory suitcases filled with keys encased in ice. 

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Creative Director, Creative Technologist

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Collaboration with N.D. Austin, Katie Lobel

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WIRED Article 

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